Gai Brennan thought her days as a small business woman were behind her, but then she saw a gap in the market and re-ignited her passion for business.
When Gai decided to get fit and improve her wellbeing in retirement, she couldn’t find active wear that was comfortable and made her feel good.
So in her sixties, she teamed up with a friend Lucy McLaren and embarked on building a new business from scratch, to design, manufacture and market clothing for older women who want to exercise.
She was hit with ageist attitudes, and lack of understanding about the needs and interests of the older demographic. Undeterred she drew on her past business experience and complementary expertise from her business partner to create Posh Active.
Gai has worked in the fashion industry for many decades so was able to draw on that expertise, along with Lucy’s skills in using social media for marketing.
She advises that knowledge of how to use social media and running a business online is essential for anyone embarking on starting a business. If you don’t have the knowledge, think collaboratively and partner with someone who does.
She also suggests using your past experience and skill base in any new business rather than moving into a whole new area. As she did, find the problem and then try to solve it.
Gai wakes up every morning feeling energised, enjoying the challenges of running a business and meeting the needs of a neglected demographic.
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Older Women’s Network NSW
The Older Women’s Network in NSW believes in a society rich in social capital, where mutual respect and trust are paramount, where diversity and debate are valued and where people and their networks have a legitimate voice.
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Older Women’s Network NSW
8-10 Victoria Street,
Newtown NSW 2042, Australia.
+61 – 2 – 9519 8044
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We acknowledge the traditional custodians of the land on which we work and live, and we pay our respects to Elders past and present.
We acknowledge the sorrow of the Stolen Generations and the impacts of colonisation on Aboriginal and Torres Strait Islander peoples.
OWN NSW supports the Uluru Statement from the Heart, the call for a First Nation's Voice enshrined in the Australian Constitution and a Makarrata Commission to oversee agreement-making and truth-telling.